Huge pillow fight in a boxing ring!? Yes please. The guys at Hearts & Minds asked and the answer was… a resounding “hell yes!”.
The film was for the hotel chain Novotel, promoting their nationwide competition ‘Fight to the Finish’, where different Novotel hotel branches battle it out to win the top spot. The idea encompasses the passion and determination that all the employee’s have but adding a humorous twist that keeps the spot fun and memorable.
Filmed at the world renowned Repton Boxing Club, it was a crazy breakneck shoot that really kept the energy up. Everyone in the ring is Novotel staff and non-actors (all though I’m sure some of them have gone on to get their own agent now)!
A Studio Hansa project
Role: Creative, Art Direction, Directing