We had the honour of helping Voyager Branding with part of their rebrand of My5. Voyager tasked us with helping craft the logo identity and the graphic language for on-air execution.
This was a surprisingly complex project with an understandably large body of stakeholders, executions, and iterations. As is prominent these days, it was as much a de-branding exercise as a rebranding exercise.
We assisted Voyager with their overarching strategy of decluttering, unifying, and crafting a reductive, recognisable and paired back identity.
This started with the existing logo, which although a beautiful execution, emphasised ‘My’ as much as the ‘5’.
A result of this was possibly diluting the broadcaster (5) and placing undue parity on ‘My’ when the goal is to reaffirm that this is 5’s streaming service (so the 5 should be dominant).
Working with Voyager we wrestled with executions that drew the word ‘My’ into the 5 numeral so as to bring it back to the mother 5 identity. This helped both clarify some confusion that My5 wasn’t a separate brand to 5 but an important brand extension - the streaming service of the main 5 channel.
Once this was locked in we moved on to assist Voyager with all iterations of the identities in motion, from ID/App opener to On-Air executions.
A Studio Hansa project
Role: Creative Direction, Art Direction
Role: Creative Direction, Art Direction
