Mondelez International asked us to come up with a creative solution on how best to represent their brand pillars for their next wave of recruitment.

We came up with a story called 'The Purple Thread', a story of five Mondelez International employees from around the world who have a deep, meaningful memory attached to a Mondelez International product that was forged as a child. This "Love Brands" film is the first of three films which we are currently creating for Mondelez International.

Film one shows the moments where the character's memories with the brands were created. In films two and three we see them working at Mondelez International and how they weave into each other's lives.
A Really Bright Media project
Role: Creative Direction, Art Direction, Direction